Personal data practices.

This Privacy Policy describes how Ascent Labs Co LLC (“Edge Focus,” “we,” “us,” or “our”) collects, uses, discloses, retains, and protects personal data in connection with the operation of tryedgefocus.com, any Edge Focus mobile or web property, and the products, services, and features made available through them (collectively, the “Service”). By accessing or using the Service, you acknowledge that you have read and understood the practices described herein.

We collect personal data only as necessary to operate the Service, fulfill orders, administer subscriptions, communicate with you, comply with legal obligations, and protect our rights. The categories of data we collect include:

• Identifiers — name, email address, postal address, phone number (if provided), account credentials.
• Commercial information — order history, products purchased, subscription status, returns, refunds.
• Payment information — last four digits and brand of payment card, payment processor token. Edge Focus does not store full payment card numbers.
• Customer service records — emails, chat logs, and support correspondence.
• Internet and device activity — IP address, browser type, device identifiers, referring URLs, page views, session duration, click events.
• Marketing preferences — opt-in status for email and SMS, opt-out timestamps, communication-channel preferences.
• Inferences — derived insights about preferences and likely interests for product recommendation purposes.

Edge Focus does not knowingly collect sensitive personal data such as government identifiers, precise geolocation, biometric data, or health records, and does not request such data through the Service.

Personal data is collected directly from you (e.g., when you create an account or place an order), automatically through your interaction with the Service (e.g., cookies, web beacons, server logs), and from a limited set of service providers and analytics partners acting on our behalf. We do not purchase personal data from data brokers.

• Fulfill and administer orders, subscriptions, returns, and refunds;
• Provide customer service and respond to inquiries;
• Operate, maintain, secure, and improve the Service;
• Send transactional communications (order confirmations, shipping notifications, billing receipts, account alerts);
• Send marketing communications, but only where you have given the requisite consent or where permitted by law;
• Detect and prevent fraud, abuse, and policy violations;
• Comply with legal obligations including tax, accounting, and lawful requests from public authorities;
• Establish, exercise, or defend legal claims;
• Conduct internal analytics and aggregate research to improve product, marketing, and operational decisions.

Edge Focus discloses personal data to third-party service providers who perform functions on our behalf, subject to contractual obligations of confidentiality and use-limitation. The principal categories of recipients are:

• E-commerce platform. Shopify (storefront, checkout, subscription billing).
• Payment processors. Shopify Payments, Shop Pay, Apple Pay, Google Pay, and other processors selected at checkout.
• Communications. Klaviyo (transactional email and, with consent, marketing email and SMS).
• Hosting & infrastructure. Vercel (application hosting), Cloudflare (security, DNS, CDN).
• Logistics. Carriers including USPS, UPS, DHL, and FedEx for shipping.
• Analytics. Aggregated and pseudonymized analytics platforms used to measure marketing performance.
• Professional advisors. Lawyers, accountants, and auditors when reasonably necessary.

Each recipient is bound by data-processing terms restricting their use of personal data to the purposes specified by Edge Focus. Edge Focus does not authorize service providers to use personal data for their own commercial purposes.

Edge Focus does not sell personal data and does not share personal data with third parties for cross-context behavioral advertising in exchange for monetary or other valuable consideration. We honor the Global Privacy Control signal and any equivalent opt-out mechanism required by applicable law.

The Service uses cookies, pixel tags, local storage, and similar technologies to authenticate users, maintain shopping carts, analyze usage, and (with consent where required) measure marketing performance. You may disable or delete cookies through your browser settings; however, doing so may impair certain features of the Service.

Where applicable law requires, Edge Focus presents a cookie consent management interface upon your first visit and respects the choices recorded therein.

Edge Focus retains personal data only for as long as is reasonably necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce agreements. Order and tax records are typically retained for seven (7) years. Marketing data is deleted within thirty (30) days of an opt-out request. Account data is deleted within ninety (90) days of account closure, subject to legal retention requirements.

Subject to applicable law and verification of your identity, you may have the right to:

• Access the personal data Edge Focus holds about you;
• Correct inaccurate or incomplete personal data;
• Delete personal data, subject to legal retention obligations;
• Restrict or object to certain processing;
• Receive your personal data in a portable format;
• Withdraw consent where processing is based on consent;
• Opt out of marketing communications at any time;
• Opt out of any sale or sharing of personal information; and
• Lodge a complaint with a supervisory authority.

To exercise these rights, submit a written request to support@tryedgefocus.comwith the subject line “Privacy Request.” Edge Focus will respond within the period required by applicable law (generally 30–45 days). We reserve the right to verify your identity before fulfilling any request and to deny requests that are unfounded, excessive, or contrary to applicable law.

Edge Focus is established in the United States. By interacting with the Service, you understand that your personal data may be transferred to, stored, and processed in the United States and any other country in which our service providers operate. Where required, Edge Focus relies on standard contractual clauses or equivalent transfer mechanisms to ensure an adequate level of protection.

Edge Focus maintains administrative, technical, and physical safeguards designed to protect personal data against unauthorized access, use, disclosure, alteration, and destruction, including TLS encryption in transit, encryption at rest for sensitive fields, access controls, and regular security reviews of service providers. No system can be guaranteed to be 100% secure; in the event of a security breach affecting your personal data, Edge Focus will provide notice in accordance with applicable law.

The Service is intended exclusively for adults 18 years of age or older. Edge Focus does not knowingly collect personal data from any individual under 13 and does not direct marketing communications to any individual under 18. If you believe a minor has provided personal data to Edge Focus, please contact support@tryedgefocus.com and we will delete it.

Edge Focus reserves the right to modify this Privacy Policy at any time. Material changes will be posted to this page with a revised effective date and, where required, communicated by email to active account holders. Continued use of the Service after the effective date constitutes acceptance of the revised Policy.

Ascent Labs Co LLC is the data controller responsible for personal data processed in connection with the Service. All privacy-related correspondence — access requests, deletion requests, objections, complaints — must be submitted in writing to support@tryedgefocus.com or by mail to the address below.

Edge Focus is a brand of Ascent Labs Co LLC, a Wyoming limited liability company.